Yeah, it's kind of cool. But $20 for one foldable coat hanger is pretty outrageous, esp. considering that wire coat hangers you get at a cleaner's are virtually free, and you can fold them by hand.
Not the same thing! Sure! But close. And almost free.
Gotta finance the past 3 years of living, and employees apparently, minus what she made in that time from other projects which she says was operating a loss (but could be marginally lossy who knows)
She seems pretty confident that these hangers are a good idea. She could make up the costs of development over a longer period of time and still come out way ahead by the end. At $20 a hanger she risks turning a lot of people away. The kind of people who are really pressed for closet/clothes hanging space don't typically have $500+ to spend on hangers.
A lower price to get consumers to try them out and even replace a bunch of their existing hangers with folding ones could get her a lot more sales and let volume make up for smaller profits.
Agreed, that's the gamble one takes when deciding a price and generating hype from the start. I might also have put it lower, being rather cheapskate myself (or at least, not paying more than the absolute lowest price from the sustainable product options, which usually means... :( ).
Not the same thing! Sure! But close. And almost free.