Google Ads: built from great many pieces, one of the largest was DoubleClick, acquired in 2008.
Google Docs: acquired in 2006 from Writely.
Google Sheets: acquired in 2006 from XL2Web.
Google Maps: acquired in 2004.
I'm not trying to say that Google acquired everything and hasn't built anything; not at all. But a few crown jewels were indeed acquisitions.
There's plenty to criticize Alphabet/GOOG on. But pretending they don't develop things in house is just naive.