Honestly I was really giving them the benefit of the doubt up until that point. The fact that they don't understand that this PR was essentially an unethical marketing stunt on their part (regardless of whether they believe in their own resources or not) is kind of sad.

Even if it was a free/non-profit source of information that users could reference, the fact that they did not disclose that they are the literal CEO of the company they are promoting shows a lack of ethics.