I just e-mailed this to them, but how they get regular sales leads is through the Universities. The universities want to get their students jobs, and if you have a real value-add service that will do that, they should have no problem posting your link and being aware of you in their offices. Your startup should be the first thing mentioned by their Career Development offices and resume courses when students ask "how do I get a job?". It won't be easy to get in front of all of them, but I bet you can get the ball rolling really fast with this exceptional product.
Why is this getting downvoted? He's only describing what they do: the visual design. Presumably, the customer prints the résumé. Is that correct, dcaldwell?
That's correct. Some people think we do the printing but we actually provide the visual design service. We're considering adding a printing service down the road. Even in doing our photo shoots for the site, we learned a lot about what makes resumes look great in the printed format.
Right now, we send out 2 hi-resolution PDF files - 1 is for full bleed and 1 is for normal printouts on an office or home printer. That way the customer has the option of how they wan to print out the resume.
I'm curious if you found a local pro photographer or diy because the photos look outstanding. They definitely provide a huge level of credibility from my perspective.