I'm not ignoring the software stack, I just don't see any value in the additional vendor lock in on it. I'd rather use open source stuff developed by a large community of people and not a single small vendor tied to a very specific and limited hardware stack.
I don't think they're planning on forcing you to buy their products :)
As far as I can tell, there exists no "open source stuff developed by a large community of people" to run integrated server rack hardware. But if you're using such a thing, then I'd like to know what it is!