Completely agree, the article reads more like someone who thinks they are doing research rather than development. There's no esoteric perfect form for software that needs to be discovered, there's a set of patterns and structures that can be learned before the project starts.

Analogies are often unhelpful because people argue about the analogies instead of the actual problem at hand. If you can't communicate why these things are hard, and why 'do it faster' won't always get results, you need to get better at dev management.