Google's been losing in blind comparisons for over a decade (experiments:
- Both have google branding -> competitor wins
- Neither has google branding -> competitor wins
- One (chosen randomly) has google branding -> google branding wins
Yahoo search consistently beat them for a few years before Microsoft bought it and turned it into Bing. It doesn't surprise me at all that Yandex is also producing better results.
Even when Bing was specifically advertising their head-to-head site, every time I tried it, google won. I don't remember when this was -- maybe 2012? -- but I tried it at least a dozen times, and Bing didn't win even once.
Bing beats Google for certain queries - most notably when I invoke the AI chat.
And that’s going to be the challenge going forward. For non destination queries, that’s those that are not about finding a specific website, ai search is just so much better.
Kagi had a summerize search results at the top of their results page for a long time.
- Both have google branding -> competitor wins
- Neither has google branding -> competitor wins
- One (chosen randomly) has google branding -> google branding wins
Yahoo search consistently beat them for a few years before Microsoft bought it and turned it into Bing. It doesn't surprise me at all that Yandex is also producing better results.