> Unleashed from regulation, airlines devised new tactics to capture the market. American Airlines was one of the most aggressive. In the lead-up to the deregulation bills, it created discount “super saver” fares to sell off the final few remaining seats on planes.

Strategies like these are great, otherwise those empty seats just go to waste.

I consulted for an online travel company. Interestingly in source code stuff like airline tickets were collectively called “pGoods”. After a while (limited documentation) I found out the “p” stood for “perishable” which is an apt description. Of course airlines provide a service, not “goods”. — naming things.