If the virtual currency is worth real money, then the company issuing the virtual currency can make money by letting people buy into the system. I'd expect 99Dresses to start allowing people to buy "buttons" with real money after that have built up enough inventory in the system.
If the virtual currency is worth real money, then the company issuing the virtual currency can make money by letting people buy into the system. I'd expect 99Dresses to start allowing people to buy "buttons" with real money after that have built up enough inventory in the system.