98% of Spotify users never take any action other than “press play” on a radio station
2% take some kind of agency (create a playlist, like a song)
A vanishingly small amount create personal or public curated playlists
Yes, that very small amount may also listen passively sometimes, but the difference matters. Imagine if Spotify was just a radio station.
98% of Spotify users never take any action other than “press play” on a radio station
2% take some kind of agency (create a playlist, like a song)
A vanishingly small amount create personal or public curated playlists
Yes, that very small amount may also listen passively sometimes, but the difference matters. Imagine if Spotify was just a radio station.