Mobile onboarded a different demographic of user. Pre-mobile, not many people really used computers or the internet outside of work or gaming. I grew up in a poor part of the US and lots of people did not have desktop computers at home; most kids begged their parents for access to computers for gaming. Parents in our area could never figure me out. I liked using computers (I would dumpster dive for parts since as a poor kid, I had much more time than money) but I didn't game much, and I'm a kid so I'm definitely not doing work. (I learned to code as a kid because I wanted to make games and then I found the coding part much more fun than the gaming part.) My parents were flummoxed how a kid who liked spending so much time reading was also so weird about wanting to use something as expensive as a computer.
That's the root of this blog post, the rise of Tinder, and the big shift to mobile in general. Nerds aren't the only people on the internet anymore. The average person is now on the internet. OKCupid was very much the dating site of us thoughtful nerds, those who thought text and personality tests would help them find a better match. Most singles in the West at the time just went to the bar, got intoxicated, then made base conversation with whomever engaged their base interests. That demographic moved to Tinder.
Unless you're specifically targeting a nerd-heavy demographic (e.g. academics, devs, hackers, etc) with a high margin product, if the goal is to create a mass appeal product then making nerds happy just isn't profitable. We're too small in number and too picky.
That's the root of this blog post, the rise of Tinder, and the big shift to mobile in general. Nerds aren't the only people on the internet anymore. The average person is now on the internet. OKCupid was very much the dating site of us thoughtful nerds, those who thought text and personality tests would help them find a better match. Most singles in the West at the time just went to the bar, got intoxicated, then made base conversation with whomever engaged their base interests. That demographic moved to Tinder.
Unless you're specifically targeting a nerd-heavy demographic (e.g. academics, devs, hackers, etc) with a high margin product, if the goal is to create a mass appeal product then making nerds happy just isn't profitable. We're too small in number and too picky.