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> Good startups target power users.

Growth-oriented startups then run out of power users and start targeting the wider population; when the latter outnumber the former, power users fall by the wayside at best and are explicitly told to fuck off as uneconomical at worst.

Acquisition-oriented startups sell their power user base to a large company that’s unlikely to care about them and proceeds to tell them to fuck off (usually after some large-company-scale fleeting instant, like a couple of quarters).

That is why, most of the time, I now preemptively fuck off when I see a (VC-funded) startup targeting me as a power user of whatever they’re making. I’ve been burned too many times, and with all due respect to the cuddly techies running things at the moment, they don’t own the company.




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