As I said, my anti-growth example is the local family restaurant, that's hugely successful and profitable, popular, provides steady employment to new family members, and is not trying to take over the world.
If it throws off profits, those can be invested in other businesses, not in growing the restaurant.
If local familiy restaurants worked like apps and had no virtually no marginal costs to feed another user or serve a new entree, then it would stop being an anti-growth example. Cheesecake Factory+ would scale up and then the market would clone and chase them.
Your local family restaurant is a low-value-added frontend for Sysco. Or in Marxist terms, they're petit-bourgeois feudalists, which isn't even as good as being a capitalist because it doesn't increase prosperity.
If it throws off profits, those can be invested in other businesses, not in growing the restaurant.