It seems so immensely cynical. The latest-and-best Apple Event PR is in a car crash with the reality - from a gaming POV, the iPhone is a platform for user addiction.
I've been watching people around me and the amount of time everyone seems to spend tapping away at a phone, head down, is like something out of a dystopian movie.
The game addiction market must be worth billions to Apple. For all the environmental and other ad copy, there doesn't seem to be any concern about the mental and psychological effects of creating an ecosystem that knowingly relies on exploitative behaviour modification.
I also think the colour scheme is quite cynical. Pastel shades on the base model for the - let's say - less technically-oriented users. Strong blacks, whites, and metallics for the hard-core performance nerds who want that Pro tag.
People talk about Gen-Z having the most depressed/suicide driven people of any generation and they largely came of age after the smartphone took over.
At the same time, the advent of a professional easy to access camera in everyones pocket transformed the world: Arab spring, George Floyd, everything we are witnessing in Ukraine. Made possible thanks to the ubiquity of the same device that causes a lot of harm.
>I also think the colour scheme is quite cynical. Pastel shades on the base model for the - let's say - less technically-oriented users. Strong blacks, whites, and metallics for the hard-core performance nerds who want that Pro tag.
I think they do pastels every other year no? And a lot of people buy Pros: all the "influencers" treat it as a tool to earn income so of course they prefer the best device of them all, I dont think they are actually looking at the specs though.
I though the hard core nerds buy things like the Pixel phones or the ASUS ROG type phones?
I mean, there is a point where user agency should definitely be taken into account. For what it’s worth, apple does have good tools in this area, like measuring screen time, limiting it, parental controls. But you can’t stop people from drinking bleach either..
I've been watching people around me and the amount of time everyone seems to spend tapping away at a phone, head down, is like something out of a dystopian movie.
The game addiction market must be worth billions to Apple. For all the environmental and other ad copy, there doesn't seem to be any concern about the mental and psychological effects of creating an ecosystem that knowingly relies on exploitative behaviour modification.
I also think the colour scheme is quite cynical. Pastel shades on the base model for the - let's say - less technically-oriented users. Strong blacks, whites, and metallics for the hard-core performance nerds who want that Pro tag.
There's something regressive about it all.