If that is the case, it is probably because your record store only stocks some budget and mid-range classical music releases, the sort of things that sell to relatively casual listeners instead of dedicated fans. Classical records from both the majors and boutique labels that are not part of budget series, typically go for 20€ or more per disc. Especially in the case of the label discussed in the featured article, which released many of its recordings in the hybrid SACD format which is more costly to produce.