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...it sucks that people listen to white noise when they could be listening to the newest hits instead? Yeah, sure, but they wont? If you get rid of the white noise, they go back to youtube or whatever. If you push people to other content, they wont click or theyll skip it if what they want is white noise.

Youve got a massive platform, incredibly successful, loved and used by so many, and you go "ah darn, i really hate that my users on my platform choose to spend their time on content that isnt as profitable as other content on my plaftorm"???

Jesus christ thats daft. Serve the users what they want and they will stay with you forever.



Further, this seems like such a freaking simple fix. Provide first party white noise.



Crazy to think that iOs does and it barely gets noticed.


TIL


It's tremendously hidden. Of course it barely gets noticed.

There are so many hidden gems in accessibility settings, at this point it should be called advanced settings instead.


No it isn't, on ios 16.6 it's not even 10 clicks to get to the granular options. Are you on an older version?


I feel as though accessibility is not a spot most people would think to check for that.


I tested right now and it's 5: Settings -> Accessibility -> Audio/Visual -> Background Sounds -> on/off/sounds/etc.

It may be the number of items that are part of why people consider these settings "hidden". The "Accessiblity" menu is now 23 items long, and the main Settings menu is 53 Apple items plus over 100 application items.


Well yes, when there are thousands of possible configurations to accomodate the vast majority of potential users, and to keep confusion to a minimum by assigning a unique place in the UI to every possible option, it has to be spread out a lot.

Even the most buried possible setting in iOS is 9 clicks or less, and for the bigger features usually a lot less as you've demonstrated, hence it's not correct to call it 'hidden'.


That's assuming the correct path is taken every time. If I didn't know where the white noise tool was, I wouldn't even think to check the settings for a noise generator. But if I did, it would go

Settings then Sounds & Haptics. 16 options, none seem to match. Maybe "personalized spatial audio?" Oh no,that's saying I need special headphones.

OK it's not under Sounds. Maybe it's in the Focus section? That's what I would use white noise for, focus. 6 options. Maybe it's under "Work Focus" or "Sleep Focus"? No.

General? 15 options, all with sub-menus but none seem relevant.

Control Center? Probably not... That seems safe to ignore. Except if I selected the "Hearing" option in Control Center settings, that actually gives me access to the background noise generator in control-center. But that doesn't seem obvious to me at all.

OK next is Display & Brightness and Home Screen. Probably safe to skip. Which then brings us to Accessibility. Again, it doesn't feel likely to me that it's in here, but no other choice in the settings feels correct, except maybe the Music app? Nope nothing there.

I check accessibility. I look past 18 options and see "Hearing" again, might as well tap that option. Even "Background Sounds" doesn't match what I'm looking for mentally, "White Noise". So it's likely my eyes miss it when I scan the list of options.

IMO it's an app. So make it an app, not an accessibility setting.

It's still hidden, just in a breadth of options instead of depth. A needle hidden in a 1 acre lot covered 1cm high in hay is more hidden than a needle in a 10 ft cube haystack.


There's a search tool, for all the menus, right at the top?

Have you ever used an iPhone as a day to day device?

A user manually checking every possible submenu to find what they are looking for would be quite an outlier. If they are that determined then I don't see what the issue is, since presumably they are then going to inspect them all anyways.


10 clicks is tremendously hidden.


There was this band who was making money by asking their fans to listen to their white noise playlist 24/7


Vulfpeck's Sleepify album. The tracks were silent so you could play them in the background. They used the proceeds to fund a free tour for their fans.


That cuts to how much of a mess spotify payouts are in general, where the subscription revenue pool is paid out based on global listens, and the people with fewer hours of use don't control which artists get most of their money. But as far as I'm aware the big labels don't like the idea of changing that.


iirc it was a blank track so literally no sound and it was supposed to be for founding a tour


it seems likely that's the "plan that never came to fruition" mentioned in the article.


Random numbers with a brand would the ultimate excess of Capitalism.


OK, here's the story:

Spotify pays content creators based on how many ads are played.

A white/brown/pink/etc. noise track/podcast is likely to be hours long, so that listeners can have it play long enough to fall asleep. Once asleep, the listener is still technically "listening" to the track/podcast, including the ads that Spotify then must pay the content creator for. With tens or hundreds of millions of listeners each listening to hours of content, this cost adds up.

Spotify has its own white/brown/pink/etc. noise tracks that it doesn't need to pay anyone for. Those are what Spotify would like to see its users stream, because it could save them - by their own calculation - $38 million.

Beyond that, the giant media corporations whining about the fact that money is going somewhere other than their own accounts is... par for the course. Really, this entire situation speaks to the absurdity of the industry itself and its own greed.


Funny how every industry is criticized for being too greedy when the set up of incentives really doesn't leave any other option. It's existence vs being greedy and people (and firms) do what's obvious. If we want a music industry that isn't greedy it needs to be listener and musician owned.


The entire system is greed demanded by law. It's well past time for copyright to fail as a business model, but instead we have it propped up on legal scaffolding (read: threats).


FTA it’s a little more nuanced than that. People are listening to white noise podcasts when regular white noise is available at a cheaper licensing cost.

It feels like a UI challenge as much as anything else, I can’t imagine many users specifically want a podcast. Part of me feels like Spotify deserves it though, they’ve been trying to shove podcasts into users ears for ages now and I don’t want them. Turns out if you shove podcasts in front of people they’ll choose them. Price they pay.


> People are listening to white noise podcasts when regular white noise is available at a cheaper licensing cost.

There is something incredibly surreal about this statement.


Heh, true. Presumably it’s also available at absolutely no cost… just not in top podcast searches?


Can confirm, I have favourite rain noise playlists on both applications. If one goes, cya.


You can afford that when you have a monopoly.


Is Spotify a monopoly? They're competing with all the tech giants: Apple Music, Amazon Music, YouTube, not to mention good old fashioned piracy.


Yandex Music, too, which is surprisingly good


Spotify has been doing everything in its power to make sure it never becomes a monopoly; it regularly infuriates and sends users running for YouTube, Amazon Music, Apple Music, Google Music, Tidal, Sirius (dare I say; their successfully competing competitors)


Spotify does not have a monopoly.




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