Jesse is a resourceful and daring individual who is looking to establish a successful meth business.
With concerns about getting caught, Jesse has decided to operate out of a caravan in the desert, believing that this unconventional approach will give him a competitive edge.
Problem
Jesse is constantly worried about getting caught while selling meth.
This fear and uncertainty create significant challenges for him in establishing and growing his business.
Pains
• Fear of law enforcement discovering and shutting down the operation
• Potential risks and conflicts with rival cartels
• Dealing with the pressure and stress of operating in a clandestine manner
Goal
Jesse's ultimate goal is to create a highly profitable and sustainable meth business.
He aims to establish a solid reputation within the market and achieve financial stability.
Benefits
• Greater financial independence and success
• Recognition and respect within the criminal underworld
• Ability to secure a higher social standing and lifestyle
Trigger
Jesse's decision to operate out of a caravan in the desert is primarily driven by a recent close call with law enforcement.
This event has made him acutely aware of the need to adopt a more covert approach and minimize the risk of detection.
Barriers
• Concerns about the effectiveness and reliability of operating out of a caravan
• Potential difficulties in obtaining necessary resources and supplies in a remote location
• Lack of knowledge or experience in successfully running a business of this nature
Founders are already great at making up personas that aren't quite accurate or don't really exist, but that sound real. This is mostly because of an incomplete understanding of the persona or not talking to users enough. This product could be a good way to get started or even lay out a framework for a potential persona, but the highest value work is in fleshing out these personas by actually talking to users.
Sarah is a middle manager who thrives on the traditional office environment.
She believes that face-to-face interactions and formal presentations are essential for her success.
Sarah feels a lack of relevance and struggles when she's unable to book meetings and ensure that her ideas are heard through PowerPoint slides.
Pains
• Difficulty in capturing attention and conveying her ideas effectively without in-person presentations
• Fear of being overlooked or overshadowed by more adaptable colleagues
Goal
Sarah's ultimate goal is to regain a sense of relevance and control in her role as a middle manager.
Benefits
• Increased visibility and influence within the organization
• Improved ability to capture attention and convey ideas effectively
• Reinforced status as a trusted and valuable middle manager
My "actionable persona" results were from the perspective of my persona, not my product. Mine was a b2b idea, but it gave me actions from the perspective of my customers -- b2c (my customers).
The downside of AI-generated user insights are obvious, but that said, I presented my company's domain to it. The problems, pain points and goals it gave me were spot on.
I'm not sure whether a good thing, or a bad thing, that it doesn't seem to pick up on ridiculous ideas but I suggested that my business sells sweets, and my target audience is thirsty people; It rambled on about refreshing beverages but didn't take "my business" into account at all.
Seems quite tightly coupled to the inputs, which maybe is good, you get what you want perhaps without the work of writing it out more fully? I'm not the target audience, but I think I expected it would 'add' more, more context/'insight' about the industry than just what I entered with more words. You could practically fit to template without an LLM, just having a 'need to leverage' whatever user says the company does, etc.
Interesting idea. I’ve had long conversations with ChatGPT about product ideas, but the experience felt more like a sounding board than talking to users.
If something like this works, it could be a game-changer for startups — the ability to “talk to users” before such users exist would empower founders to iterate before building.
This is actually quite good. Definitely better than I expected. Although the output looks obvious, it actually helped me realize that my ideas were disorganized. It did a great job organizing them.
Thanks for publishing it. What are your plans? Are you looking at addressing other needs in the same founder space?
Jesse is a resourceful and daring individual who is looking to establish a successful meth business.
With concerns about getting caught, Jesse has decided to operate out of a caravan in the desert, believing that this unconventional approach will give him a competitive edge.
Problem
Jesse is constantly worried about getting caught while selling meth.
This fear and uncertainty create significant challenges for him in establishing and growing his business.
Pains
• Fear of law enforcement discovering and shutting down the operation
• Potential risks and conflicts with rival cartels
• Dealing with the pressure and stress of operating in a clandestine manner
Goal
Jesse's ultimate goal is to create a highly profitable and sustainable meth business.
He aims to establish a solid reputation within the market and achieve financial stability.
Benefits
• Greater financial independence and success
• Recognition and respect within the criminal underworld
• Ability to secure a higher social standing and lifestyle
Trigger
Jesse's decision to operate out of a caravan in the desert is primarily driven by a recent close call with law enforcement.
This event has made him acutely aware of the need to adopt a more covert approach and minimize the risk of detection.
Barriers
• Concerns about the effectiveness and reliability of operating out of a caravan
• Potential difficulties in obtaining necessary resources and supplies in a remote location
• Lack of knowledge or experience in successfully running a business of this nature
Yep, checks out.