Well for one there have been gov efforts before under Obama but it didn’t result in a big shift (for whatever reason). But also I think it’s very elitist and with a lot of hubris to suggest an entire population should easily be able to shift from one thing they’ve done for decades with all of the structural support in a community of it, to something else. Most people are not so fluid, both in capability but also receptive to change. Throughout history change gets resisted.