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> "Most folk are happier minimising their regrets; review services should help that to occur."

Regrets is a bit of a strong word, no? If I walk past a nifty looking sandwich shop and pop in for a meal, and it turns out to be sub-par, is that really a regret?

I'm with jcampbell - if you are inclined to experience significant regret/remorse over having a meal that wasn't too great, it may be time to re-evaluate.



> Regrets is a bit of a strong word, no?

It's not as though I'm saying people are having long dark nights of the soul over a poorly-made salad. But they still feel regret because it's easy to imagine what they might have had.

People will do a lot to avoid even minor regrets. Do you have a favourite restaurant? Do you have a favourite dish at that favourite restaurant? Do you ever feel even slightly reluctant to try a complete new dish at a completely new restaurant? Why?

http://en.wikipedia.org/wiki/Simulation_heuristic


For a sandwich sure, but if I'm paying $100+ then I think regret is a perfectly fine word, not just for 'losing' the $100, but also for the lost opportunity that I could have gone somewhere else and had really good food instead, especially if going out to eat is a rare and special occasion (as it is in my case, since I have a young child).




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