Since I know that I'm going to get sick at some point, just as I know that my car is going to need repair, I do my shopping in advance.

In other news, shopping for food while hungry is more expensive.

Depends on how much time you have...if it's very urgent you get the first available...if it's not that urgent then you can afford to compare.

Right, and the comparison is usually not over price, but perceived quality. The best example for doctors is elective plastic surgery. Do you get a boob job from the cheapest or the best? The glut of expensive surgeons in the L.A. area indicates cost is not a major factor.

For lawyers it might be a lawsuit. Do you go with the cheapest lawyer? Most people go with who they think is most likely to win the case (or net the most money from the suit).

> The glut of expensive surgeons in the L.A. area indicates cost is not a major factor.

Unless you're also going to argue that the large number of expensive cars in LA "indicates that cost is not a major factor" for cars. (The same can be said for handbags.)

Never confuse what rich folk will pay for luxuries with real world prices.