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The 100M stat means nothing to me because of integration with Instagram. It's not like they cultivated an audience of 100M people in 5 days.

Suppose Instagram added the ability to create text threads in addition to photos, except they did this as an Instagram feature instead of a separate app. A week later, we find that 10% of Instagram users viewed one of these threads. Would that be significant?



> It's not like they cultivated an audience of 100M people in 5 days.

But they just did.

100M+ bothered to download a separate app and switch with their existing Instagram account which is clever of Meta.

It still counts.




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