The 100M stat means nothing to me because of integration with Instagram. It's not like they cultivated an audience of 100M people in 5 days.
Suppose Instagram added the ability to create text threads in addition to photos, except they did this as an Instagram feature instead of a separate app. A week later, we find that 10% of Instagram users viewed one of these threads. Would that be significant?
Suppose Instagram added the ability to create text threads in addition to photos, except they did this as an Instagram feature instead of a separate app. A week later, we find that 10% of Instagram users viewed one of these threads. Would that be significant?