It's one of those awkward cases where it was _probably_ sarcasm (though parseable only to someone who pays way too much attention to this stuff) but might be sincere Musk-cultism.
tl;dr - Musk has at various times claimed that he will turn Twitter into a WeChat-esque thing, or into a Youtube competitor. None of this has gone anywhere because, come on, obviously not.
It’s the largest exit in startup history. How they describe their business is interesting to a hacker like me. Don’t get distracted by their political activism.
Threads or even Facebook aren’t really competitors with X Corp businesses. The business model articulated has been video with revenue share and eventually the everything app. YouTube and WeChat are similar examples.
I think anyone reading analysis about Threads isn’t much deeper in than I. But I admittedly am too online, I call it the “funny pages.”