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It's also missing from the marketing side of the house. I've jumped between technical marketing (being an expert on the software we sell) and marketing technology (being an expert in the tools we use to power our marketing stack). In both types of roles, I've found it difficult to find career progression without a move into management. So I guess now I'm in middle management, and struggling with this for helping my own employees along their career paths.

There sadly doesn't seem to be much appetite for finding parity with the product engineering side of the house, even when the work is quite similar. A principal architect is a principal architect, whether the systems they are tying together are Istio and Redis and Kubernetes or Salesforce and Marketo and Tableau. A Senior Developer is a Senior Developer whether the code they're writing is for our product or for the backend of our CMS.



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