20 years ago? Advertising has corrupted every public medium since the dawn of print media, arguably even before that.
In the 19th century, it was quackery and false advertising in newspapers, making snake oil salesmen rich.
In the first half of the 20th century, advertising started using propaganda tactics to psychologically manipulate consumers, as pioneered by Edward Bernays[1], making tobacco companies rich.
Radio and television amplified their reach and power, fueling modern consumerism. People were hooked on tobacco, corn products, sugar, fast food, and a million other mass produced products. Whether the products were harmful to society was irrelevant. The spice must flow.
The internet was another major frontier, where ads could precisely target specific consumer profiles. Adtech was born to give this power to advertisers by facilitating data collection and creating the multi-billion dollar dark data broker market.
Adtech was then (ab?)used by local and foreign agents to spread propaganda, disinformation, and conduct psyops at an unprecedented scale, disrupting democratic processes, toppling governments, causing social unrest, and boosting intolerance, xenophobia and racism on a global scale to levels unseen since WWII.
And we haven't seen the worst of it yet. Once everyone has their own personal AI that is trained on the most intimate details of each personality, ads will become even more personal and manipulative. Advertisers are salivating at this opportunity, and adtech is surely experimenting with this right now.
So, no, I refuse to participate in this perverse system, and subject myself to being psychologically manipulated. Companies and creators who depend on advertising don't deserve my business, attention or respect.
[1] This man was evil beyond words. See Adam Curtis' The Century of the Self.
> advertising started using propaganda tactics to psychologically manipulate consumers
Advertising and propaganda have always been the exact same thing, and in at least some latin languages it is plainly called propaganda in all occasions. As in people will say that they work in propaganda and universities offer degrees in propaganda.
>Advertising and propaganda have always been the exact same thing
They're really not, though they are similar in many ways. They have different connotations: advertising is done generally by for-profit companies trying to sell stuff and make money, while propaganda is generally done by governments trying to shift or control public opinion. We have different words for these things for a good reason.
But is there really a good reason? The only difference is that one tries to make you buy something and the other tries to make you do something. It works in the same way, an entity trying to propagate their agenda.
Wow, Marc Bernays Randolph (first Netflix CEO) is really great-nephew of Edward Bernays (american propagandist) that is uncle of Sigmund Freud. Interesting how one close family shape public realations.
In the 19th century, it was quackery and false advertising in newspapers, making snake oil salesmen rich.
In the first half of the 20th century, advertising started using propaganda tactics to psychologically manipulate consumers, as pioneered by Edward Bernays[1], making tobacco companies rich.
Radio and television amplified their reach and power, fueling modern consumerism. People were hooked on tobacco, corn products, sugar, fast food, and a million other mass produced products. Whether the products were harmful to society was irrelevant. The spice must flow.
The internet was another major frontier, where ads could precisely target specific consumer profiles. Adtech was born to give this power to advertisers by facilitating data collection and creating the multi-billion dollar dark data broker market.
Adtech was then (ab?)used by local and foreign agents to spread propaganda, disinformation, and conduct psyops at an unprecedented scale, disrupting democratic processes, toppling governments, causing social unrest, and boosting intolerance, xenophobia and racism on a global scale to levels unseen since WWII.
And we haven't seen the worst of it yet. Once everyone has their own personal AI that is trained on the most intimate details of each personality, ads will become even more personal and manipulative. Advertisers are salivating at this opportunity, and adtech is surely experimenting with this right now.
So, no, I refuse to participate in this perverse system, and subject myself to being psychologically manipulated. Companies and creators who depend on advertising don't deserve my business, attention or respect.
[1] This man was evil beyond words. See Adam Curtis' The Century of the Self.