The article is specifically about this value judgement. If you do not value making a profit as a company you have to find value in something else. Which is fine, different things motivate different people and should, but at least be clear that it is fundamentally a values conversation.
Disagree, it’s often best to leverage the profit motive as a tool for achieving your values-based mission, and companies are usually the best way to do that.
Companies scale up more effectively than NGOs, attract investment much more easily, and can undertake a wider array of activities to achieve their mission. Then there’s C-corps etc if you want to make it explicit.
