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The F-150 Lightning is already popular and an easy sell to truck people. The only market for the Cybertruck is people who like the design, want a truck, and don't want to be mistaken for Republicans because they're in an F-150.


I vote mostly Republican (when there is a sane one on the ballot) but the Cybertruck will be my first truck. It’s the first electric truck made by a proven EV manufacturer.

If you’re being serious, it would boggle my mind that people pick vehicles based on politics. Suppose Bernie Sanders was CEO of a EV company that made great cars. I’d happily buy one of his cars!


> it would boggle my mind that people pick vehicles based on politics

Virtue signaling isn't technically the same as politics, but

https://en.wikipedia.org/wiki/Toyota_Prius

Also not quite politics, but Subaru famously leaned in to marketing to lesbians.

There's also a generation of Americans who refused to buy Japanese cars because of politics.


if I ever see someone in a Cybertruck I'm going to assume they're a redpilled Elon reply guy




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