I rarely see Apple promoting computing in general.
I havn't watched TV since football season, but it appears they mostly focus on celebrities, the shape/color of the device spinning, and the words "Security" and "Privacy" with black backgrounds and white text.
(Which I take strong offense to, I know "Security" has no meaning, but to have worst in class security from Pegasus/0 clicks, it irks me that their marketing team did this.)
According to my 25 year marketer buddy, Apple sells a feeling or part of being in an 'in-group'. I wonder if OP is a victim of this.