Maybe you got a different A/B version of the page, but I went there and there weren't any of those. There's a Disney+ call to action but it shows naturalistic content. I cycled through the promoted shows gallery and it didn't bring up any Star wars or Toy story items.
I'm viewing it from Ireland, and half way down the page, I see a full-screen banner for Disney+ with a notable personality from each of their franchises Moana (Disney), Mr Incredible (Pixar), Thor (Marvel), Jyn Erso (Rogue One/Star Wars) and Jeff Goldblum (National Geographic). I suppose that's what you're seeing?
