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Rupert Murdoch is a great way to kill your brand.



Rupert Murdoch has nothing to do with Disney.


No, but he had quite a lot to do with killing off National Geographic as a reputable publication. While I realise 2015-2017 is basically a century ago thanks to Covid, it's not so long ago that we collectively forgot that Murdoch bought National Geographic and immediately started running it into the ground, is it? Did we already forget that there was a time before Disney owned Fox?


You didn't read the article, did you?


You didn't remember that Disney bought Fox years after Murdoch -through Fox- bought National Geographic Media and started running it into the ground, did you?


The part about their TV offerings being run by Fox and running their name into the ground?


If you're looking for a billionaire to blame, the Newhouse family owns a good chunk of the Discovery channel.


Except Murdoch, through Fox, bought National Geographic Media, and immediately started running it into the ground, so... pretty sure I'm blaming the right billionaire? Of course there's always room for more billionaires to blame, I'll happily add the Newhouse family to the list of "how to destroy things".




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