If your company is not asking you to do the things that are most likely to make it money then I'd worry about your long-term job security. In my experience, most employees lack the context to understand what the best way to make their company money is. Therefore this argument seems flawed. However, if you have a better way to make money for your company than your boss does, then you should be promoted. A good company listens to bottom-up feedback and adjusts its approach accordingly.