Totally agree. And even after the big finish^Wlaunch, too many people give up on good projects because they don't know how to get traction yet. The truth is that sometimes that's your fault, not the project's fault. New founders especially quit good ideas way too often, way too early because they've been conditioned to want to drop things if they fail to reach hockey-stick growth within a certain time threshold. It takes time. All of it.

I briefly wrote about this awhile back as well: https://keygen.sh/blog/5-things-ive-learned-in-5-years/