Feels like the marketing department at Apple has gone down hill: is "Apple Vision Pro" really the best name they could come up with? How about something like "iView" or "iWorld" or "iSight"?
Okay since you just stepped out of the time machine, I can get you up to speed. A global viral pandemic happened, America elected a Black president, and Taylor Swift replaced Britney Spears as the most popular female pop star. Also, Apple stopped putting "i" before every product name and that whole thing isn't cool anymore.
Apple seems to have been shifting from the i-prefix since Apple TV. The i-prefix trademark is very easy for competitors to mimic; there's no trademark protection.
"Apple X" scheme is better suited to capitalize on and enhance the Apple brand. No competitor can mimic that, as "Apple" name is a monopoly under trademark protection.
iSight was the name they used for their webcam a decade ago, and when was the last time they used the ‘iDevice’ naming convention? Seems they’ve been getting away from that for a long time.
