- the fact that this looks far more AR focused than the VR focused stuff I've currently seen;
- the public's perception of the Apple brand and its build quality (questionable if real, but an undeniable public perception nonetheless) could get around the "ugly sweat box" vibe you've described;
- the willingness for app-makers to build for the ecosystem;
- the 4k and (apparent) visual quality;
...could make this successful, or at least iPad-like in terms of dominating a market.
Hard to know for sure though until we get some actual reviews and footage of people wearing it.
- existing apple ecosystem;
- the fact that this looks far more AR focused than the VR focused stuff I've currently seen;
- the public's perception of the Apple brand and its build quality (questionable if real, but an undeniable public perception nonetheless) could get around the "ugly sweat box" vibe you've described;
- the willingness for app-makers to build for the ecosystem;
- the 4k and (apparent) visual quality;
...could make this successful, or at least iPad-like in terms of dominating a market.
Hard to know for sure though until we get some actual reviews and footage of people wearing it.