It is quizzical, isn't it? "Pervasive tracking of users goes against their autonomy". But what about when you do it? "We need to be able to keep the lights on, don't we? And anyways, users chose to visit our page, so they consented to any tracking" - how does any of that not apply to extensions the user installs?
The cognitive dissonance of being a company that makes all its money spying on users, has a profit motivation to prevent others from spying on users, and needing to pretend to take the moral high ground for PR reasons at the same time.
