It can’t be far off that they ship a BLE or Wifi enabled Sonicare that reports your best brushing habits to the app that then posts it on Facebook for philipPoints you compete with your friends on… oh shit… what have I done!?
Anyhow, blocking unofficial heads is just an OTA firmware update away.
Although the points don't go to Facebook - you get "rewards" for them. Eg:
> Pair one or more brushes to our iOS or Android app, then you’re all set. quip’s Bluetooth® Smart Motor will automatically store your routine, no phone needed! To check your brushing stats and the points you’ve earned, tap the app.
> Earn bonuses for never missing a beat! Redeem points for rewards you’ll love
The Sonicare App already reports your brushing areas and how long you brush and other metrics. It wouldn’t be hard to add a “post to FB feature” (but let’s hope they don’t).
Also, how would you know? I have an IOT product that can delta OTA, so only the bytes of the firmware that change are sent to the device, I can do firmware updates that are crazy fast. ESP if it’s just something like turning a feature on.
locking down heads will hurt what market share philips still has far more than it hurts their consumers. there are alternatives, and even a locked brush is an alternative - it still works, and actively pisses off the user.
people skip brushing their teeth for all sorts of reasons. (yes you do. stop lying. your dentist doesn’t believe you, either.)
