> I think trademarks are important to protect consumers
I agree. But did you see that the loser in the Wagatha Christie lawsuit has now trademarked the term "Wagatha Christie", even though she didn't coin the phrase?
You get a trademark to prevent "passing off" - other people making a product like yours, and using your marque to deceive consumers. When you register a trademark, you specify what classes of products you are asking protection for. Have a look at the list of goods and services Vardy claims protection for:
I agree. But did you see that the loser in the Wagatha Christie lawsuit has now trademarked the term "Wagatha Christie", even though she didn't coin the phrase?
You get a trademark to prevent "passing off" - other people making a product like yours, and using your marque to deceive consumers. When you register a trademark, you specify what classes of products you are asking protection for. Have a look at the list of goods and services Vardy claims protection for:
https://trademarks.ipo.gov.uk/ipo-tmcase/page/Results/1/UK00...
It lists hundreds of product categories that Vardy is never going to make or sell, where the risk of consumer confusion is zero.