> 1-Click may seem obvious. But then why did no one come up with it before?
There probably weren't that many other e-commerce outfits at the time with a customer base made up of frequent/repeat buyers (to a degree that would motivate the designers to opt for it). The first store to put a big red sign with its name above its entrance shouldn't necessarily be granted the exclusive privilege of doing so for the next N years.
There probably weren't that many other e-commerce outfits at the time with a customer base made up of frequent/repeat buyers (to a degree that would motivate the designers to opt for it). The first store to put a big red sign with its name above its entrance shouldn't necessarily be granted the exclusive privilege of doing so for the next N years.