A lot of people don't follow these developments, don't know how they're harmful, and don't really care. The car companies may be aware that there is growing resentment, but as long as it's legal and there are still enough people buying this for it to be worth continuing, they will do it.
Until they discover it isn't. I'm predicting a lot of this gets rolled back as used cars buyers are more sensitive.
Used car buys will look at this as the without model. Maybe this will work out as a lot of used car buyers don't care about speeds they won't go anyway (though they should ask if this was ever on as that does put more wear and tear on a car). I don't think this will work out for things like heated seats: the buyer will want a car with heated seats and one with a subscription for heated seats is worth less money to price sensitive buyers.