> Soccer's popularity is what causes this issue because there is so much money to be made by splitting it up and selling to multiple companies rather than just one cheap, easy solution.
The reason they are split up in the UK is to stop a single pay tv gaining a monopoly on the broadcasts like in the past. So even if sky wished to pay all of the monies for all the games they can’t, they are limited to a set number of game blocks they can purchase, so the other providers get a chance at showing some games too.
It was meant to be a “good thing” but turned into the mess we have today.
However IIRC this only covers the premier league, TV providers can bid for all the games in other leagues. But not really much of a football fan so I don’t follow the subject that closely.
The reason they are split up in the UK is to stop a single pay tv gaining a monopoly on the broadcasts like in the past. So even if sky wished to pay all of the monies for all the games they can’t, they are limited to a set number of game blocks they can purchase, so the other providers get a chance at showing some games too.
It was meant to be a “good thing” but turned into the mess we have today.
However IIRC this only covers the premier league, TV providers can bid for all the games in other leagues. But not really much of a football fan so I don’t follow the subject that closely.