This is a good example of the situation in many sports. The UCI is a governing body, not an event organiser or promoter. Basically anyone can put on race, and they are responsible for making money out of it. So event promoters make their own deals with broadcasters.
Thanks for pointing that out -- I guess I should have realized that (maybe I did at one point). At the very least, then, I wish the UCI would make it EASY to figure out what services I needed to subscribe to in my country to watch which races. Just a page on their website with a big table would be great.
Figuring out that I need to subscribe to GCN+, Peacock, and Flobikes in the US was no small feat (and it changes from year to year!).
Well the UCI is like a mini version of the International Olympic Committee - borderline corrupt, pretty ineffective at anything and barely useful so not astonishing they don't do that.
I suspect the promoters try to keep away from the UCI as much as possible.
There have been a few attempts by the pro-teams to improve the situation via Velon[1][2] - apparently you can get live race data from them - but nothing that has really solved the problem.
This is a good example of the situation in many sports. The UCI is a governing body, not an event organiser or promoter. Basically anyone can put on race, and they are responsible for making money out of it. So event promoters make their own deals with broadcasters.