Very frequently I see startups discussed on HN and people comment on how only offering Facebook and/or Twitter login deters them from trying out the service.
What about payments? Would you be more inclined or deterred from purchasing something on a website if a certain payment method was or wasn't offered? (Paypal, Google Payments, Amazon Payments, generic credit card processing, etc...)
That and the trust that Amazon invokes, as opposed to a new startup in which I have no idea how they're processing my credit card.