This comment reminds me of what Facebook did to the open web in 2005.
Before Facebook, the web was more open, with websites being more accessible to each other. Google scraped resources like Wikipedia and Twitter, and augmented the results into their search page.
When Facebook appeared, Google tried to integrate Facebook data into their search page. But Facebook, then an up-and-coming internet company, wanted to protect their data as a competitive moat. With this seeming to set an example, each platform started to hoard their data on their website. The web no longer interoperated with their data, and all data began to be siloed in their own platforms.
Before Facebook, the web was more open, with websites being more accessible to each other. Google scraped resources like Wikipedia and Twitter, and augmented the results into their search page.
When Facebook appeared, Google tried to integrate Facebook data into their search page. But Facebook, then an up-and-coming internet company, wanted to protect their data as a competitive moat. With this seeming to set an example, each platform started to hoard their data on their website. The web no longer interoperated with their data, and all data began to be siloed in their own platforms.