1. LLM's don't have a lucrative business model that Google needs.
2. The quality of their language model is really lacking as of now.
You fix 1 and 2, ChatGPT's branding is nothing. Google is the biggest advertisement machine in the world and they can market the hell out of their product. Just see how Chrome gained ground on Firefox for example.
Google is still used several folds more than ChatGPT and if you resolve 1 and 2, Google will make their money and their users have no incentive to go to ChatGPT.
I'd prioritize their problems like this:
1. LLM's don't have a lucrative business model that Google needs.
2. The quality of their language model is really lacking as of now.
You fix 1 and 2, ChatGPT's branding is nothing. Google is the biggest advertisement machine in the world and they can market the hell out of their product. Just see how Chrome gained ground on Firefox for example.
Google is still used several folds more than ChatGPT and if you resolve 1 and 2, Google will make their money and their users have no incentive to go to ChatGPT.