Fair. ChatGPT is definitely the most serious event in Google's long and utterly dominant history of web search. Samsung is definitely using ChatGPT as a negotiating tactic with Google. I assume that ad revenue share is part of the arrangement. There's no way that Bing Ads could match the amount that Google Ads pays out to Samsung. This whole space is moving excitingly fast, but it's still too early to claim that anyone has "won" the space. If I had to bet who had the most advanced and most used AI service 5 years from now, I would definitely bet on Google.