I'm not sure what you meant about the language to use -- but I do agree that I'd prefer to see disclosures upfront. I know that most NPR podcasts, for example, state the disclosure at the start of the podcast. Because honestly, I probably only finish about half of the articles I start -- I know, that's my fault.
I mean by language some difference in words or voice. For example, instead of describing what NPR's chief executive did, the author could have written about what his boss did.