> Theres OPEC, theres Russia, theres Iraq, … These companies have margins >>20% whereas the advertisers barely break even.

How is oil & gas relevant to digital ads?

I was relating an example from oil oligopolies with the Ads market.

Social media making $$$ whereas the companies buying Ads barely breaking even is not equal to an “open efficient and free market” as the initial thread suggested.

There can exist different market dynamics in different sectors?

I'm not really sure why your trying to compare oil & gas with digital ads, it doesn't make any sense. You can't extrapolate conclusions based on the market dynamics of one to the other.

I don’t agree with how you measure market share in order to try and argue that we do not see an abuse in negotiation power by Meta et al.

Here is another oil&gas comparison: OPEC countries aren’t distorting the market in their favor, because oil is just a fraction of the total energy market (e.g., nuclear, wind, solar,…)

> just a fraction

1/1 is a fraction. What fraction is oil of the total energy market?

I still don't see how this is relevant.