this is not so straight forward, i've been using google for ten years even though it has been progressively getting worse. Inertia is a hell of a thing. Given a lot of choices, people generally choose one or two and stick to them (these choices mostly being determined by things like first movers advantage, good marketing, etc...)
If you can do it with limited resources, then so can anyone else.
(This is an oversimplification, of course)