> Line of business (AKA LOB) is a term that describes a business’s product or service, the resources used, and the process for delivering value to a market segment. It could be the primary or one of the main processes that bring revenue.
> For example, manufacturing dry-erase markers is a line of business. Everything that happens from concept, developing the markers, marketing, selling, to fulfillment, and staying competitive makes up the business line. So, a LOB could also describe a product line.
> Line of business (AKA LOB) is a term that describes a business’s product or service, the resources used, and the process for delivering value to a market segment. It could be the primary or one of the main processes that bring revenue.
> For example, manufacturing dry-erase markers is a line of business. Everything that happens from concept, developing the markers, marketing, selling, to fulfillment, and staying competitive makes up the business line. So, a LOB could also describe a product line.
https://www.digital-adoption.com/line-of-business/