Whatever you want to call it, and whatever it means to you, it must be done in some way, like it or not. Or you can sit here and complain everyone's using the big name that sucks and nobody uses your superior 100% artisinally, crafted from free-range conflict-free code, ethically "superior" app.

This is dumb. Advertisement is a zero sum war. We'd all be better off if it didn't exist.