That's as fatalistic as it is false. Why do you have to be hyper vigilant? I live in surroundings where physical activity is the norm rather than the exception. True. BUT. While suburbanites are often couch to car and back, you can drive to a gym, a park to go biking, a hiking spot, a climbing wall, thousands of other things. A tennis court, an indoor pool, a kayaking spot. You can take lessons with a group, you can do a little something in your home. You can take yoga classes.

You're telling me how it's not possible and I've just told you why it is. The majority of people struggling with inactivity are suffering from a motivational problem or an educational problem.

How society is constructed, how our food supply has co-opted our satiety instincts, how advertising works and how social media and other dopamine inducing passive activities have co-opted our brains and willpower play no role in your Ayn Randian fantasy world where each person can just exercise willpower to combat these ills. You are wrong and the evidence is quite clear. Humans did not suddenly lose willpower in the last few decades. Most rich nations have seen a rise in obesity with Americans leading the way. Loneliness is on the rise and while you personally are immune to the aforementioned ills most people aren’t.

Dark patterns work because we aren’t always vigilant. For instance, Google knows we don’t always read the instructions perfectly and we are easily duped, statistically speaking, to do things that we didn’t mean to do. There are dark patterns so to speak in the way our society is constructed.